GAC joins call to action to decarbonize international shipping by 2050. Is among the 150+ leaders and organisations call for decisive government action. What is the role of the Marketing Manager in all this difficult and challenging initiative?
Joining the call to action to decarbonise international shipping is an integral part of GAC’s broader Sustainability strategy, which is aligned with the United Nations’ Sustainable Development Goals.
As Group Marketing Manager for GAC, my role is to liaise with stakeholders within my geo- graphic region to understand their global shipping requirements and help them to overcome their challenges. In the shipping industry right now, there is no more significant challenge than that of decarbonisation. GAC has committed to LNG bunkering as a future fuel, and was the first company to broker an LNG bunkering deal in Jacksonville in 2020.
For most of GAC’s customers, their Scope 1 emissions are of immediate concern through the burning of marine fuel. I help with the energy transition by listening to our customers’ future fuel requirements and recommending solutions such as ammonia, methanol, LNG, or biofuel around the world. GAC is uniquely positioned to do this because we have such good relationships with suppliers worldwide, both within my own region and in other areas.
Beyond the energy transition question, my role is to adhere to GAC’s commitment to reducing its own carbon emissions by championing renewable energy sources internally and traveling responsibly.
We must all contribute to a sustainable marine environment for the benefit of our shipping industry and our planet.
* Group Marketing Manager | Gulf Agency Company Limited
The answer was provided for NAFS magazine issue 143 in its special report “WOMEN in SHEPPING”