In Extrovert you count more than 20 years of experience on planning and coordinating public relations programs. How difficult and demanding is it to deal with the maritime industry?
Communicating and coordinating public relations programs for the maritime industry is certainly challenging and demanding and, at the same time, utterly fulfilling. The maritime industry has been and remains a powerful and dynamic pillar of the global as well as the Greek economy. Especially for Greece, it is an open window offering us view of the world, while it offers the world a unique view of the Greek spirit and amazing maritime tradition.
We live in times of huge challenges and changes; sustainability, green growth, digital transformation and ambitious environmental targets are top priorities for the maritime industry – earlier than in most other sectors. At the same time, the success story of safe cruise resumption and preparedness for the post-pandemic era prove the industry’s reflex and adaptability.
In an environment like this, solid public relations programs are a cornerstone for the extroversion of shipping and cruising companies and the maritime community as a whole. Communicating proactively, consistently and systematically is a challenge and a given for such a dynamic and yet low profile industry. Meeting our clients’ expectations throughout the years has offered us extensive experience and deep understanding of the industry’s particular needs. It may not seem like an easy sail, but we feel blessed to have experienced fair winds in this journey, built on trust and long-lasting strategic partnerships.
* Managing Partner, EXTROVERT Business Communications
The answer was provided for NAFS magazine issue 143 in its special report “WOMEN in SHEPPING”