Stena Line has just signed an agreement with Ctrip, China’s largest travel agent to sell its passenger ferry tickets.
The deal will enable Stena Line to access the vast Chinese market and open up a range of possibilities for self-drive tours using its extensive route network in Europe.
“We are very exited about the cooperation with Ctrip and see this agreement as strategically important for Stena Line which will enable us to access a rapidly expanding market. It is our projection that we will reach 50,000 Chinese passengers across our routes on the Irish Sea by 2018, where we already have quite a few Chinese passengers travelling with us”, says Stena Line’s CEO Niclas Mårtensson.
China is an exciting market for Stena Line for a number of reasons. This Autumn, the construction of four new flexible and fuel-efficient RoPax ferries will start at the Chinese shipyard AVIC on behalf of Stena Line. The vessels will be delivered during 2019 and 2020 and the plan is to locate the new vessels on Stena Line’s Irish Sea routes.
“Looking ahead, we intend to continue our ambitious development plan for our business in the region and the new vessels are a part of this strategic plan”, said Stena Line’s CEO Niclas Mårtensson.
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